The Guru and The Business

Seth Godin, on the future of the music industry.

The internet is the ability to get any song you want in front of the people who want to hear it with huge reach and no barriers. What matters isn’t how many, it’s who. Who are you reaching, who are the thought leaders, who are the people who are going to tell other people?

If you have been following the decline and fall and rise (maybe) of the music business, then there is nothing really 'new' here, but Seth Godin assembles the concepts in such a way as to make it required reading.