Lefsetz, riffing at his finest, imagines how the current music industry would create a marketing plan for Sgt Peppers Lonely Hearts Club Band
...........Singles from "Sgt. Pepper"! There were none to begin with… We’ll start off with the title track, it’s upbeat, good for the summer… And we’ll ready "She’s Leaving Home" for Christmas. Next spring we’ll go with "Being For The Benefit Of Mr. Kite!" March, spring, get it! It’s windy, the snow has melted, fly a kite! We can tie in with kite manufacturers, get a display in Wal-Mart. And then, at the end of summer, we’ll go with "Lovely Rita". And "Good Morning Good Morning" after that. Yup, that’s what every dickhead promoting an album today says…IT’S GOT FIVE SINGLES!
People don't buy albums anymore - they buy songs. People don't buy into groups or artists that much anymore either - they buy songs...
It will be interesting who in the 'music business' actually 'gets this' concept first and tries to roll with it and make it work for them instead of trying to fight the changing times. The days of record stores are numbered - iTunes, Amazon, etc, are here to stay. Songs not albums. Times are changing, they always do.
As a musician, change like this can be difficult, but I personally have been *trying to* concentrate my efforts on changing my mentality and allowing myself to evolve instead of concentrating my efforts on resisting change, no matter how much I like it or not...
The interesting thing will be to see who 'gets it' first, who gets the head start, and more importantly, who knows what to do to make it work for them. Change is inevitable.
Posted by: DM | 05/13/2008 at 18:16